Design Briefs are kick-off documents – detailing what the project is about, what the intended outcome is, what the constraints are (timing, budget, staffing, etc), and what's in and outof bounds.
Why go to the trouble? Why not just get started already? Well, when you're delegating to somebody else, you need to paint the picture of what Done looks like. (Otherwise you're setting yourself up to be disappointed.) The Design Brief has prompts to help you offload what's in your brain so you can effectively paint that picture – so that others can take the inspiration and run with it, to produce work that you want and expect. Let's get started!
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